02 Jun

The Life Cycle of a Trend

Do trends really have life cycles? Well yes, sort of.

But before we start analysing such a question lets revisit what a trend is.

A trend is something that catches on. It could be a fashion style, a way of acting, behaving or generally being. However the easiest way to show what a trend is, is through fashion.

Fashion trends come and go and this is what we will use to show the life cycle of a trend.

Take for instance flare pants. They were huge back in the 1970’s when they were being worn by everyday people, movie stars and musicians. Having high end celebrities sporting a new line of clothing is a sure fire way to create attention. And with their large fan networks you are sure to have these fans start following their fashion sense.

Before long everyone is wearing them and if do not own a pair of flares you might as well be an outcast.

At this stage in the trends life it is booming and may reach a peak. A trends decline starts when it peaks at market saturation or possibly a newer more attractive fashion style comes in for its movement into its peak phase.

The whole cycle from birth, to peak and decline may be short lived. Or it could be long lasting over several decades. It really depends.

However history shows us that the life cycle of trends is different from that of a humans life cycle. Being that a trend can be reborn. Some may even argue that this is the same as a human’s life cycle through reincarnation. But that is best left to another discussion.

Something can happen in a trends life cycle that can give it new life. Often it may be another celebrity or high end famous individual that has decided to wear this old fashion one again. Or maybe a designer has taken the old fashion item and revamped, tweaked or somehow changed it slightly to give it new life.

Either way the life cycle of a trend is reborn and it can once again start its climb to fame and peak once more. This time around it may be more accepted by the global population. It may even enjoy more time in the limelight for it second, or third coming.