28 Dec

Reducing Bounce Rates in Web Design

As the web design market keeps evolving, there are designs that will be effective more than others.

What was working five years ago may no longer be effective today? When designing a website, what are some strategies that will improve bounce rates?

What is a Bounce Rate?

The first thing to do is to understand what a bounce rate is. How many visitors get to the entrance page and leave without any further clicks and how many proceed on to other pages? If more are leaving at the entrance page, then the bounce rate is high. This can be reduced by the implementation of several strategies that will make the visitors have an urge to visit other pages.

  • Add Attractive Multimedia

This part of web design has significantly evolved. Gone are the days when users would just read long informative content. They have become quite ‘busy’ to do all that. One way that you can reduce a website’s bounce rate is by adding images and attractive videos that are relevant to the website or the message that you are communicating. 

  • Enhance Content Readability

Content must be legible and relevant otherwise the web will experience high bounce rates. Legibility is not all about content, but also wording and formatting. Use subheadings, bullet points, images, give readers answers to the most possible questions and give a conclusion. Visitors to the website will find the content easy to read. 

  • Always Update with Relevant Content

If users visit the website and they find the same content for a long period of time, the bounce rates will increase. Fresh and relevant content should be updated consistently. The content must not only be powerful but also right for the readers. It must answer their questions, be timely and well represented.

  • Enhance Mobile Responsiveness

Mobile responsiveness is crucial in every website and blog. Readers must be able to access content and images without issues. This is the reason Google introduced mobile responsiveness website design. Users would have challenges accessing various websites from their mobile phones. 

Unless a website keeps in mind what users want, it will never improve bounce rates. Users will visit several pages of a website if it’s easy for them to navigate, the content is fresh, it’s legible and relevant. Mobile responsiveness and appealing content are other factors that will reduce bounce rates. It’s vital to work with a knowledgeable website designer who is aware of the current trends.

21 Sep

Want Your Logo to Standout? Avoid These Mistakes

Most consumers will know a company by its logo. This is one reason that the logo should be unique and stand out from all the rest. However, it is a challenge for many to come up with such a logo. The colors of the company and the design must be considered carefully. By understanding the most common mistakes to avoid in logo design, it will be possible to create a unique brand for your company.

Using the Wrong Font

During logo design, the most suitable font should be used. The good thing is that fonts can be modified or created and sampled to see how the logo turns out. Choosing a font should not be hasty, it’s imperative that proper research is done not only to find the best font, but also one that will work well with the brand identity.

Using Raster Images

Using raster images mean that the logo is not versatile. It will not be used across all platforms where the logo is needed. This is a huge mistake since the logo will have to be re-designed whenever it’s needed for another media. For it to be scaled to any size and to make it versatile, it’s advisable to use vector graphics programs. The importance of this option is that there is visual consistency in the logo regardless of the media it is used in.

Depending on Special Effects

A logo should not rely on special effects to make it outstanding. It should be unique whether it has colors or not. A good graphic designer will first work with different variations without any color effects focusing on the concept and the shape. Once this is done and the logo looks perfect, then special effects and colors can be used to finalize.

A Logo that is Too Complex

A complex logo may not be versatile and it may be complicated for a customer to even remember it. It also does not look good when consumers can barely understand it. It’s important to avoid designing a logo that is complex. Simplicity will make it easy for people to remember it while at the same time making it more versatile.

When it comes to logo designing, it’s the small things that matter. Avoid creating a logo that is too complex, depending on special effects before it is finalized, using raster images or the wrong font. These are just some of the mistakes that will mess up any logo.

21 Jun

Why Businesses should not Compromise on Graphic Design

Whether the business has been in existence for years or it is just starting, graphic design is of paramount importance. This is one way that a business can standout by just looking at its logo and website. Even when the business has not enough resources, the importance of graphic design should not be compromised. When all factors are considered, graphic design is important in every business.

·         It Helps a Brand Standout

For any business to create a positive impression on the target audience, it has to stand out. When a professional graphic designer is hired to design a logo or a website, this kind of branding will definitely standout. A professional will see to it that the font, the images, the content and the colors match the theme of the business and they attract customers.

·         It will Keep Customers Coming

Graphic design will make a site and a business standout. When it is visually appealing, there are high chances that customers will want to know more about the services or products offered by the business and this, in turn, will translate into revenue. By investing in professional graphic design, you increase the chances of persuading more customers to purchase from the business.

·         The First Impression Lasts Longer

What your target audience sees on the first day is something that is bound to last for a long time to come and the design of your brochure, logo, website and other marketing materials has a significant role in this. The products and services that you offer will come second. Remember that the visual appeal will either attract or send customers away before they can even think of getting to learn more about the products offered by the business.

·         It Saves Time and Money

Hiring a poorly trained graphic designer will eventually cost more time and money. The marketing materials will need to be redone often and this is time-consuming and it involves payments. Hiring a professional may seem expensive, but it is worth the investment.

Every business that wants their website, logos, and brochures to be visually appealing and in turn lead to conversions, it should embrace the importance of professional graphic design work. Creativity in your business branding makes a lot of difference. When professional graphic design is embraced, the business presentation will make a lasting impression on the audience, consumers will easily remember it and it’s a good way to attract new customers.

11 Mar

How to Become a Successful Graphic Designer

Being a graphic designer is well known profession that pays well to those that understands how it works. With the exception of having the ideal skills through training, you have to be a creative person. This is because you do not just design and create graphics, you have to employ creativity. This is what your clients will be looking for.

Have the Right Skills

This is one of the most important steps that you should take in your career. This proves that you are qualified as a graphic designer. Although you can opt for self-study, it is better when you take a training course. You will find most universities and colleges offering the course. A professional will train you and you will learn how to work with various design tools.


You can only become an expert when you practice what you have learnt. Remember that in your line of duty, you have to show capabilities and talent. Build your portfolio through practicing and the more experience you gather, the higher the chances of getting an ideal job.

Brand Yourself

A brand says a lot. You have to create your own brand if you have to be successful as a designer stylist. Personalize your brand, let your work speak for you and when people see a well-designed piece out there, let them think about your brand.

Have an Impressive Online Presence

The world we are living in is technologically driven. Most people are using the internet to find a reliable designer. Create a website and use different social media platforms to display your work. When a potential client makes an enquiry, you do not have to send it through emails. You can refer them to your online portfolio thus it has to be impressive.

Do not Underestimate Small Tasks

Just because you are professionally trained and you have the relevant skills to qualify for a well-paying job does not mean that you should not take small jobs. When you are starting out, these are some of the jobs that you should start with. Every project that relates to your career is important as this will give you varying experiences. As a graphic designer, you must be a person who pays attention to details. Having unique ideas, being customer service oriented, having good communication skills and a good sense of design is of prime importance. Keep tabs with the current trends in the industry and develop your own style. Within no time, you will be a competitive graphic designer.

11 Dec

Ways That You Can Be Inspired to Paint

Different people seek inspiration from different things. When it comes to art, anything can inspire you. There are no limits to what can inspire you and when. There are various ways that you can get inspired to paint.

Explore Your Surroundings

Nature is beautiful and exploring your surroundings is one way that you can be inspired to paint. Nature is not the only thing around you that can boost your inspiration, but everything else that is around you. It could be the people, the buildings, the roads and the animals or something else. There is are no limitations.

Check Other Peoples Work

Art is quite unique and it is one of the best ways to express yourself. When you look at other artists’ works whether on the internet or in a gallery, it is easy to draw inspiration from them. It does not mean that you will paint similar things, but you can get an idea that you did not have and come up with a paint that is extra ordinary.

Be Open Minded

When you need to paint, you should be open minded. Do not limit yourself to what you can paint. One of the most beautiful things about painting is that you can never be limited. There is always something that you can paint in a different way. Go through your previous ideas and you could get inspiration from that as well.

Talk to People

Talking to creative people about your ideas from time to time can be of significant help. It could be that they have ideas but they cannot paint. You could be surprised to hear what great ideas they have and what could be of interest to you. It is not only creative people that can inspire you, it could be anyone.

Listen to Different Kind of Music

You have probably heard of people who get inspired to do things by music. Music is an art itself that can motivate you to paint. It is interesting what music can do to your mood, mind and ideas. Although you can listen to your favorite music, there is no specific genre that you should listen to.

Listen to something that you have never heard before, a musician that you have not heard about and even songs in a language that you do not understand.

As an artist who feels that they have run out of ideas to paint, there are many ways that you can seek inspiration. Going down the memory lane when you were a small kid, back in school and beautiful time spent with family can help you in your journey as an artist.

08 Sep

Why you should hire graphics designer

Teamwork makes the dream work and that is made possible by assembling a group of professionals with different talents working towards a common goal. As a business owner, you must resist the temptation to DIY everything and instead has a team you can trust. Even though doing it all yourself may seem like a good idea at first, it can get overwhelming and lead to certain aspects of your business to suffer. So instead of taking time off to learn graphics design online, hire a trained professional to get great results. This is important for many reasons.

Things look more professional

Design as much as it is an art, it is an art that requires study and a lot of creativity. You may understand color and symbols but a professional graphics designer will combine them to visually represent your brand.

Make a lasting impression

A designer is always aware of various design elements that can be incorporated to make your brand stand out. They live for beautiful details and are resourceful in impressing and delighting onlookers.

It is very time efficient

Everyone in your team can only ever be an expert at one thing, let your graphics designer be the expert in graphic design. When one person is given too many tasks they end up not doing their best which leads to wasted time to fix errors and delays completion of tasks.

Less stress to go around

Rebranding and designing can be stressful and as a business owner, you already have enough on your plate. A professional graphics designer takes the time out to study your target audience, competition, and your business before they can create something to present to you. With everything else awaiting your attention, aren’t you glad to have someone dependable for the job?

Get a fresh take on things

As business owners, we tend to think we know everything about our business but a fresh perspective from an outside is always a great input. A great designer will look at what you have given them and give great insight on how it can be visually represented to your audience.

It will help you get noticed

The great thing about hiring a field expert is they study the trends and keep up-to-date on the latest software to make their job easier and output more appealing. This wealth of knowledge can then be used to help you enhance your brand and achieve your goals.

Maintaining consistency

When it comes to creating branding media, anyone with basic understanding of marketing will tell you how important it is that your brand sends clear and consistent messages to establish credibility and avoid confusing potential and existing customers. A professional will help you set the tone for your brand and associated media to achieve this objective.

Your numbers will increase

With a clear, consistent message and well thought-out branding that resonates with your audience you are bound to be more recognizable and hence attract more customers.

02 Jun

What you should do when your design project has gone south

Hiring a professional designer for your project is a brilliant Idea. Obviously, because he has the skill and the expertise needed to carry out your project. But in some instances, your designer may not meet up to your expectation. If this is the case, what are you going to do?

In this article, we are going to be looking at an approach you could take when a designer is not able to meet up to your expectation.


You definitely will agree that prevention is better than cure. In that light, the best way prevents a situation like this from occurring in the first place is by carefully planning the details of your project. After planning, make sure you and your designer come to a conclusion. During your planning, it is wise you prepare for cases like this.

Terms of payment

Before you give your designer the go-ahead to start your project, it is wise that you make your terms of payment very clear. Paying on an hourly basis is not really a good idea because you are definitely going to have to pay your designer even if you don’t like the quality of his work. A better option will be to pay per project. What this means is that you are going to pay your designer only when he has completed your project.  Of course, there should be a clause that he will do up to three revisions in the event that you don’t like the quality of his job. You and your designer need to come to terms on these matters before pressing on with your project.

If you don’t come to terms with your designer on certain issues, you are going to have to deal with a lot of unpleasant issues in the long run.


Feedback is a crucial part of any project. The feedback system is one of the most effective ways you can air your thoughts about your project. Your designer should give you an update each and every day so that you can easily telling him things that you want to change.

If you find out that your designer is not able to follow your instruction to the letter, it would be wise for you to end your contract with him and look for another one.

27 Feb

Design jobs for creative

The current job market has room for more than just high GPAs. There are more opportunities for artistic people who color outside the lines. In the past primarily art subjects were the main criteria, employers are now seeking to hire talent that has a keen eye for design, tech-savvy with some kind of background in science. There is more to design than just graphics and if being hired as a full-time design creative is a great career choice, there is a long list of careers lined up for you.

Marketing manager

Marketing is an area that has the best of both the art worlds of business and creativity. You have full responsibility for your products by creating ads, branding, packaging, public relations, and other related fields. If juggling all that isn’t an effective way to spend your workday, what else will be?


Copywriters are the word crafters behind advertising campaigns and are employed by ad agencies. Their days are filled with coming up with catchy messages to accompany visuals and musical themes of ads. What keeps them busier is adapting different material so it speaks to different target audiences.


Different from copywriting in many ways, writing can be any of the 4 main types where you either narrate, exposit, describe or persuade. Fancy yourself the next Sidney Sheldon or J.K. Rowling? Then this is the job for you. However if you fear the limelight and hoards of fans chasing you down for an autograph you may choose to ghostwrite, where you write for other people and sign away full rights.


In the age of social media and most notably Instagram, photography has become a popular hobby for a lot of people but it has also become the source of income for many more. Photographers have a wide room to apply for jobs as they can work in generating visual content for print houses, media houses, online content and personal photography among others.

Animator/Multimedia artist

These professionals are tasked with creating animations and special effects in movies, TV shows and video games among other genres. They can work with 2D or 3D media as well. This is one job where creative meets science as they can write their own code or work with existing software like Adobe Photoshop and Acrobat.

User experience designer

User experience designers’ or UX designers’ primary job is making sure websites, mobile applications, video games, and software are easy to use and cater to the needs of users. This often requires them to study people’s reactions to a system and make adjustments according to the feedback given taking into account the system’s functions, accessibility, values, and credibility.

Interior designer

This is one job where one’s customer service skills come into play just as much as their creative skills. This profession requires a keen eye for functionality and aesthetic appeal of an area, choosing everything from the floor up including flowing, furniture, lighting color schemes and every other element in a room or a building.

29 Nov

Top 5 Free Graph Design Programmes

So. Let’s talk graphic design. Everyone seems to be getting into it these days! Creatively mashing together different images to create something completely new. Two options: You are already well into it and want to know what software is out there to help you out, or you are considering getting started but don’t want to invest yet before knowing if it is really something for you.

No problem, that’s what we are for! We have compiled a list of what we consider to be the top five free graphic design software out there for you to download.


Inkscape is an open sourced vector graphics editor which focuses on the SVG (scalable vector graphics) format as the primary file format. Containing tools such as alpha blending, markers, node editing, bitmap tracing and other advanced features, it is a great choice for the potential graphic designer. It’s similar to Coral Draw, Xara X, and Illustrator.

It is available for Windows, Mac, and Linux.


If your thing is more working with photography, GIMP is the tool for you. It is free and contains many brilliant features for photo editing and graphic design. Although it does not contain all the tools available to you in Photoshop, for the beginner, it is more than enough.

Should their tools and features be insufficient, third-party plugins are available.

Although it started on Linux, it is now also available on Windows and Mac.


Great, we have a general graphics design program, one highly focused on editing, cloning and working with photographs and images, but what do you do if your thing is more three-dimensional? No problem, for the 3D nerds there is Blender. Whether it is modeling, rigging, or animating, Blender has it all.

Given, its interface looks a lot more complicated than the previous two, but it is entirely customizable to suit your particular needs.


This online editor works similar to Adobe Illustrator. It is built entirely on HTML5, CSS3 and JavaScript. As the software was built for 2D, if you are a budding talent in programming you are free to play around with it and enhance to 3D. It uses XML to detail the shapes.


Sketch-Up is one of the most user-friendly and easier programs out there, particularly if you are just getting started. It is a 3D modeling software that lets you start off by drawing lines, pushing and pulling them around, add a splash of color and really dip your toes in to have a feel. Of course, it is more than useful for the more advanced designers too, but we recommend it especially for the newbies.

15 Aug

Creative Coffee Table Designs

A simple thing like a coffee table in your home can say a lot about you and leave a lasting impression for guests.  You want to come home and simply have an experience when sipping your coffee after a day’s hard work. A home should have that relaxed environment and be therapeutic to you and your hosts. By the end of the day, you want that feeling that you’re getting your money’s worth and all the hard work you’re putting in is paying off. It’s a sense of satisfaction.

The Vintage Design

The vintage design simply is that old school feel that can goes back to ages before. For example, you might have a lion carved out, an eagle or a Jaguar and this might stretch out your budget as it may have some handy work carved out on it. Never be afraid to propose a certain design to your table maker that would make it unique and not like everybody else’s coffee table when you walk into their house. Look out for finishing in this. You can’t afford to have chips hanging depending on what you want as it would be hard to repair.

The Contemporary Look

The contemporary look has more to do with uncharted designs and may be close to some design that you have not seen for example, can you make a triangular coffee table that wouldn’t topple over when your kids are playing around? Or a cuboid glass coffee table that has some water or some liquid in it or even having some neon light effect. This would be the kind of coffee table that would go with modern themes. It is also good that this design should match or complement with designs of other things in your household.

The Functional look

This is a coffee table that not only has some aesthetic aspect but is also functional. To some people, space might be an issue and they might need to economize. A coffee table that has shelves might store dishes inside or may have a freezer or may be folded so that it only comes out when in use. It might even come with a set of retractable wheels when you want to do this. The bottom line is for you to assess what you would like with the space that you have or seek the expertise of an interior designer.

The Cheap Innovation

This is the idea of keeping it simple using locally available material that would otherwise be considered as junk. Simple appeals more than complicated and people are able to relate to it more. This would also spark a lot of conversation around it and would be also pocket-friendly. This might also be your own project which would have some more sentimental value than your average table. Innovation is exciting and you would be surprised how you would attract new customers.

Don’t be quick to purchase a coffee table; it is critical that it fits the theme of your house for that satisfying feeling. Enjoy.