28 Dec

Reducing Bounce Rates in Web Design

As the web design market keeps evolving, there are designs that will be effective more than others.

What was working five years ago may no longer be effective today? When designing a website, what are some strategies that will improve bounce rates?

What is a Bounce Rate?

The first thing to do is to understand what a bounce rate is. How many visitors get to the entrance page and leave without any further clicks and how many proceed on to other pages? If more are leaving at the entrance page, then the bounce rate is high. This can be reduced by the implementation of several strategies that will make the visitors have an urge to visit other pages.

  • Add Attractive Multimedia

This part of web design has significantly evolved. Gone are the days when users would just read long informative content. They have become quite ‘busy’ to do all that. One way that you can reduce a website’s bounce rate is by adding images and attractive videos that are relevant to the website or the message that you are communicating. 

  • Enhance Content Readability

Content must be legible and relevant otherwise the web will experience high bounce rates. Legibility is not all about content, but also wording and formatting. Use subheadings, bullet points, images, give readers answers to the most possible questions and give a conclusion. Visitors to the website will find the content easy to read. 

  • Always Update with Relevant Content

If users visit the website and they find the same content for a long period of time, the bounce rates will increase. Fresh and relevant content should be updated consistently. The content must not only be powerful but also right for the readers. It must answer their questions, be timely and well represented.

  • Enhance Mobile Responsiveness

Mobile responsiveness is crucial in every website and blog. Readers must be able to access content and images without issues. This is the reason Google introduced mobile responsiveness website design. Users would have challenges accessing various websites from their mobile phones. 

Unless a website keeps in mind what users want, it will never improve bounce rates. Users will visit several pages of a website if it’s easy for them to navigate, the content is fresh, it’s legible and relevant. Mobile responsiveness and appealing content are other factors that will reduce bounce rates. It’s vital to work with a knowledgeable website designer who is aware of the current trends.